It was recently revealed via a press release that OpTic Gaming, one of the most recognisable brands in the industry, has formed a partnership with Juventus. Nobody expected OpTic to partner with a top-flight Italian football club, but here we are. It was reported that this partnership is part of an effort to ‘bridge the gap between traditional sports and esports’, starting by uniting two global fanbases.
At the heart of the deal sits a collaboration clause that’ll see the two brands unite across social media campaigns. There are plans to ship co-branded merchandise and create content that fuses the two labels. Presently, some of OpTic’s biggest personalities are taking a tour around Turin, Italy to ‘immersive themselves’ in the Juventus atmosphere. This will include visiting the team’s stadium, training centre, and the advanced ‘creator lab’ that’s used by Juventus’ gaming teams.
‘World Renowned Players’ on Both Sides
Image Credit: OpTic Gaming
It hasn’t been explained how this partnership came about in the first place, but that’s not so important. At the heart of this new partnership is a desire to link two of the most powerful brands in their respective markets, which was a sentiment reflected in a statement by OpTic’s CEO, Hector Rodriguez:
‘OpTic and Juventus are built on different foundations, but we share values in how we compete and foster communities with unmatched passion and engagement. We’re looking forward to making this partnership one that unites people, brings more fans into the Green Wall, elevates Juventus, and makes OpTic a more global organization than ever.’
Juventus is one of the oldest and most popular football clubs in the world, having been founded in Italy in 1897. Similarly, OpTic Gaming is considered one of the founding organisations in some popular esports-related spaces, such as Call of Duty. While OpTic Gaming covers various esports titles, Call of Duty and the OpTic brand go together like peanut butter and jelly.
Expanding on Rodriguez’s statement, the Chief Marketing Officer at Juventus, Mike Armstrong, said:
‘We see football and gaming continue to be a natural cultural intersection point. OpTic are pioneers in their industry, have a winning spirit, and have world-renowned players and influencers connected to some of the most popular game titles on the planet. This is a unique opportunity for us to innovate together to bring something more to both fan groups.’
For years, comparisons have been drawn between traditional sports and esports. Over time, they’re becoming much more aligned, and while traditional sports has an undeniable and unfathomable lead in the running, esports is quickly catching up.
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This article was originally published here
