After signing a partnership with Pagoda Snacks, LCS is conserving its streak of partnership offers with the help of AT&T.
Image Credit: Riot Games
AT&T would be the official Connectivity Partner for the LCS
As a part of the brand new partnership, AT&T might be powering a number of areas of the LCS occasion and broadcast expertise, showcasing their help by way of broadcast integration, advert spots, and on-site occasion activations.
A brand new match-day broadcast phase “LCS Connected presented by AT&T” might be added to showcase what occurs behind the scenes throughout sport motion with audio of real-time shot calls and tactical discussions. The AT&T emblem can even be featured with in-game placement by way of rift banners and on participant, referee, and shoutcaster headsets.
The model can even have an effect on the in-person fan expertise as the brand new presenting accomplice of “LCS Fan Fest,” the pre-party that might be held through the LCS Finals and LCS Championship.
AT&T is the third model the league has added to its portfolio of companions this yr, following automotive model KIA and PAGODA® Snacks. Earlier this week, the League of Legends EMEA Championship (LEC) introduced Uber Eats as its new accomplice, after renewing with KitKat, Kia, and LG UltraGear.
“AT&T has been a long-time supporter of gaming and esports, so we’re excited to forge this partnership with a brand that has a passion for our league, players, and fans,” mentioned Mark Zimmerman, LCS Commissioner. “The LCS is embarking on an exciting new chapter where we’re deeply focused on creating new, innovative experiences for our teams and viewers, and AT&T has been a leader in creating cutting-edge technologies that are essential to our sport.”
The LCS is at present underway with the Spring common break up. Playoffs will happen in March, with the winner and runner-up representing the area at MSI 2024 in Chengdu, China.
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