Tribe Gaming, the NA-based mobile esports organization, has announced the Tribe Mobile Club House, as a part of its ongoing partnership with the telecommunications company, AT&T.
The Club House is set to be a retrofitted RV which will serve as a new hub for creators and fans. Thus, the RV will have an experiential zone allowing fans to play games and battle it out with creators along with other features. Tribe has said that the RV will be traveling to major upcoming events, connecting with audiences on the ground directly.
Image Credits: Tribe Gaming
“Together with AT&T we’re forging a new path and pushing the boundaries of what it means to be a mobile gamer. We are excited to see the crown jewel of our partnership come to life and to share it with gamers across the United States!” said Sean Smith, the interim CEO of Tribe Gaming.
Tribe Gaming aims to connect with more fans through the Mobile Club House
The Tribe Mobile Club House, presented by AT&T, will host a range of features. This includes an interior with a lounge, a photo wall highlighting the organization’s numerous achievements across different mobile esports titles, and an experiential section that will allow fans to compete against each other or with Tribe’s creators.
Additionally, Tribe announced in a press release that it aims for the RV to become the organization’s ‘6th man’ for content.
“The Mobile Club House will allow Tribe to connect with fans like never before. We’re excited to outfit the Mobile Club House with AT&T technology that will enable content creation on the go and enhance gameplay,” said Sabina Ahmed, the AVP of sponsorships and experiential marketing at AT&T.
Furthermore, the Mobile Club House will be Tribe Gaming’s transportation vehicle for esports teams and creators in the U.S. itself. Fans will be able to spot the vehicle at upcoming events like the VidCon, TwitchCon, SXSW, and more.
Tribe, founded in 2017, has grown to evolve into a major player in the global mobile esports market. While mobile gaming is more popular in developing regions like Latin America, Southeast Asia and South Asia, Tribe has adopted a different strategy of focusing more on the West itself. So far, this has paid off as the organization boasts most of the leading Western creators, many of whom actually have large audiences tuning in from the mobile-first regions. Initiatives like the mobile RV will further boost the organization’s large fan following.
Currently, Tribe Gaming has esports rosters across Brawl Stars, CoD Mobile, Clash Royale, and Clash of Clans. It also has more than 20 creators, including notable names like OJ, Lex, and Ferg.
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